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The world has witnessed a considerable increase in the number of large pharmacies in recent years. These stores offering a wide range of products have managed to amass huge popularity in a very short time, and this has led to a bad situation for independent pharmacies.
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As the big chains continue to expand, independent pharmacies are increasingly threatened. In this article, we will explore the rise of big pharmacies and how independent pharmacies are at risk of disappearing.
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The rise of big pharmacies is mainly due to the number of products they offer, compared to independent pharmacies that only offer pharmaceuticals. For example, in a big pharmacy, one can find additional products such as beauty items, vitamins and supplements, hair products, etc.
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These additional products help large pharmacies attract a wider and more diverse audience. On the other hand, independent pharmacies have to make do with what they have, which makes them less attractive to most people.
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Another factor that has contributed to the rise of large pharmacies is the ease of obtaining drugs. Large pharmacies offer a wide variety of options for ordering and picking up medications, while independent pharmacies have a smaller infrastructure.
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People prefer large pharmacies because it gives them a one-stop experience, unlike independent pharmacies. In recent years, large drugstore chains have begun offering antioxidant scans to assess people’s skin health. This is an effective marketing tactic that has been a boon to large companies. In addition, they also sell a wide variety of natural products and holistic remedies; which is also a market need. Independent pharmacies, however, do not have the resources to incorporate these types of services, which makes them less attractive to people.
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Competition from large pharmacies has led many independent pharmacies to close their doors in recent years. It is difficult for them to compete with the large chains that have a great deal of resources at their disposal. Often, large pharmacies can afford to sell the cheapest products, while an independent pharmacy could not afford to do so.
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In addition, large chains also have the ability to implement more effective marketing campaigns, which makes them much more visible compared to independent pharmacies.
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Large pharmacies are gaining ground, which is worrisome for the survival of independent pharmacies. It is true that large pharmacies offer a wide variety of products and services, but this has had serious consequences for independent pharmacies.
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As the market evolves to a bigger and better retail experience, independent pharmacies have to find ways to attract customers and stay afloat. While this is no easy task, it can be done by incorporating new and exciting marketing tactics and through exceptional customer service.
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High-quality independent pharmacies will always have their place in the industry if they focus on what makes them special and unique rather than trying to compete with the big guys.
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At Functional Wellness Network, we help the healthcare industry, healthcare professionals get key point solutions to improve their services and help their patients achieve better outcomes.
If you would like to learn more about how we help the healthcare industry, please visit our website at:
www.functionalwellnessnetwork.com
or contact us at
Antioxidant Scanner: 858-899-8880
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Dr. Mansi Shah
Functional Wellness Network
www.functionalwellnessnetwork.com
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